How to use a book to sell your business

Whether you’ve already written a book or hoped to, it can be the best thing you ever did in your life.
I have never written a book with anyone who said they wish they hadn’t. Besides the thrill of walking into a bookstore and seeing your book on the shelf, it’s a legacy.
Books change lives.
Not only other peoples but your own. When you write your book and record your legacy, you recall deep seeded memories. Sometimes that’s a catharsis that leaves grown men, successful CEOs, and entrepreneurs, weeping.
I’ve sat in many a CEOs office while they wept about an unexpected memory from their past. But the best of books do that. A book offers an opportunity to leave behind the life lessons that only your own brain has synthesized. You have a collection of thoughts, you have read books in the past, and you have a kaleidoscope of moments and experiences.
When they all integrate and collided in the process of running a book, it’s an invention unlike any other. It’s like Thomas Edison with the lightbulb. Sure, we’ve all heard many of the same ideas from great minds such as Abraham Lincoln or Winston Churchhill or corporate leaders such as Richard Branson. But the way your own mind, heart, and soul, synthesizes that material, and puts together the pieces of the puzzle is completely different than the way any other human would do it.
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Books change lives. Leave behind a legacy and see how your business transforms. When a leader or an entrepreneur writes a book, it brings out an entirely new layer. I’ve seen CEOs who transform from stiff businessman into authors, speakers, and wisdom givers because of the book.
This is what it might look like now, but once we pull it all together, it’s a beautiful thing.
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I have seen a CEO print 60,000 books for his client families, in order to transform generations with words. I have seen other entrepreneurs and speakers take the top 10 life lessons that they would give their children and put it into a book in order to transform lives in mentor others.
Think about your legacy. And capture it in words.

New York Times Best Selling Author