The Top 12 Tips for Writers and Entrepreneurs (From the World’s Leading Ghostwriter)

In my last blog article, There’s A Book Legacy Inside of You, I spoke about the value of turning to an expert ghostwriter when writing your book. My background is in corporate communications and my biggest passion is helping entrepreneurs, companies and other industry leaders to tell their stories and build their brands. But if you’re determined to give it a go on your own, keep these tried and tested tips in mind.

1. Establish a Plan of Action

You’re an entrepreneur or an executive. Or maybe you’re a student or a parent. Whatever the case, you’re adept at managing something. Treat your book as a business project. The first step is to create a 1-page action plan. What’s your goal? Do you want to pitch a publisher? Write or print out your action plan and post it on your wall.

2. Know Your Strength

What’s your legacy? Yours is unique. Start today by completing one simple sentence: I am an expert at ______________________. If you’re great at encouraging others and changing lives, keep doing it. If you’re great at trading, personal training, business, or mastering technology, keep doing it — and teach others how, too!

3. Start at the Very Beginning 

The introduction is a great place to start when writing your book. It’s like a road-map. Every introduction should answer these three questions:

A. What is this book about?

B. Who am I (as an author)?

C. Why are you, the reader, reading this book?

4. Write Your Legacy

Make a list of your top 5 best moments in your life. Make time to write about each one. Then write about your 5 worst moments. Your challenges are a learning tool for someone else.

That list will keep you writing for days, but it’ll also help others know how to handle obstacles on their personal journey. It’s all about growth. Write your legacy.

5. Know Your Audience

When you write your book, think of your reader.

The top mistake authors/speakers make is talking about their life, business or lessons they’ve learned without asking their reader/listener questions.

To get the audience hooked, you must pull them in.

I coach my clients to start chapter 1 with a question. Questions speak TO the reader, not AT them (i.e. What’s your dream?).

6. Focus on Compression.

You can finish your book in a compressed time-frame you never thought was possible — with extreme focus. Remove yourself from your house, office, or normal setting.

Take 1 day to write for 5 hours at a library, hotel, favorite restaurant, or bookstore. Your target: 1 full chapter. If you can, take a personal retreat to a hotel. If not, go somewhere else. It’s about creating a shift. New environments, noises, people and places can help stimulate your brain. This is not a vacation. It’s a writing retreat! Please let me know how it goes. I do this often and I have 2 favorite secret spots.

 7. Hire A Writing Expert

Turn to an expert to help you: 1. Perform a complete editorial review, and 2. Find a publisher. Shoot me an email: — I’d love to help you make it a bestseller.

8. Have A Strong Pitch

Start developing a synopsis of your book that you can pitch in 2 paragraphs or less. I often coach people through that process. It’s an art. A powerful synopsis can get you places.

 9. Writers Write.

If you are a true writer, you’re never at a loss for words. If you’re not a writer, I can ask questions to inspire your mind. Record your thoughts and send the file to a folder in your email.

10. Make the Time

If there’s a book burning in your soul, block time to get it out.

What will you write about? If you don’t know, put down your pen. Writers write because they have to. There’s an idea or a business concept or a wound burning deep in their soul that needs to be excavated.

 11. Write What You Love

Will you write your book in 2014? Here’s a tip: Get clarity about what you want to write. Don’t think about what’s commercial. Focus only on the message in your mind and heart.

What’s your legacy, passion, gift, or life’s work that others will learn from? That’s what you write. When you think in those terms, it’s simple. Write what you love, write what you know.

12. Eliminate Distraction

Distraction is the enemy of any big, brilliant idea. Eliminate distraction. This goes for any business, not just writing.

So there you have it. And if you’d rather go through this process with a writing pro, I can help you identify and share your legacy. Whether it’s for celebrities, industry experts or CEOs, ghostwriting and storytelling is my legacy. It’s what I do.

New York Times Best Selling Author