The Power of One

A lot of attention tends to focus on corporate responsibility, greenness and how diverse your employees are. In today’s world all of those things are important as foundational pillars of a socially competent company. And it doesn’t matter whether you’re American, Israeli, German, or Chinese.
Crisis management – and how well you’ve prepared for it, is the new normal. You’d better have your ducks in a row if a crisis hits, and you ought to be willing to be transparent about how you lined them up. How well you train the organization to react, will become apparent in the first 5 minutes of your crisis. Are you a small school? A large company? A public service government agency? What’s the worst crisis you can imagine?

When a gunman walks into a school, it’s broadcast on Youtube immediately. What if something occurs inside your organization? Have you trained your employees on basic mandates for cellphone usage, video uploads, and other content protection during a crisis?

When I worked in the crisis management field on the ground during an air disaster, all content in and out was protected. It was simply too sensitive.

In the wake of the Japanese nuclear reactor disaster critics across the airwaves continue to investigate GE and the Japanese government for the way they have handled the crisis, and for the safety measures in place (or not)

It has become standard issue to hang corporate chieftains up for the world to see, when things go wrong. Billions are lost. Lives are at stake. Oil spills, heads roll. In a crisis – someone has to pay.

In japan, the sea walls the government built around the coastline weren’t tall enough. Who knew the tsunami that would hit would be taller and more powerful. Critics maintained that either GE or the government or both should have known to build the reactors on high ground, versus ground level.

But hindsight is 20/20.

In writing a book recently, the CEO and I wanted to emphasize the power of personal responsibility.

We created an early chapter to lay down the foundation of the power of One, because if an individual employee can get that concept first – the rest of the team benefits and you’re in flow.

In a crisis, everyone has to pitch in. The Blame game will only destruct, distract, and destroy. A crisis can destroy people, marriages, and corporations from within if the individual parts fight against themselves.

Crisis management is about being prepared. Are you?

New York Times Best Selling Author