Be Influential in Business: Why Influence Is Your Biggest Asset

Be Influential in Business: Why Influence Is Your Biggest Asset

Is the brand dead?

 

I think it is, and here’s why.

 

Stay with me for a minute.

 

“Brand” is an outdated word. It’s as outdated as “the customer is always right.”

 

I tell my team that the customer is not always right. We are. 

 

Whoooaaaaa!… You may be thinking, did I read that right? Yes. Yes, you did. When you set values to operate from, such as integrity or respect – your core focus is integrity and respect. Why be flexible with your core values?

 

Not everyone has the same values. If you have a customer who is demeaning to your team, for example, you’re allowing someone who has no regard for integrity or respect to infiltrate your culture. Again, why compromise?

Set your core values and live by them.

 

Hire, fire, and release employees and customers who don’t fit with your specific core values. This is the path to authenticity. Fire toxic clients the same way you’d fire toxic friends or employees. It’s the only way to protect your influence and authenticity.

 

Brand is the same way.

 

When someone builds a brand they choose a logo and colors and their “image” and do everything possible to stay within it. For a brand to be influential, it must be authentic.

 

Know who you are, but be flexible enough to color outside the lines of a predetermined brand. I like the word influence instead.

 

Anyone can have a brand. Influence is an asset. Build your influence equity. How? Invest time and energy in growing your relationships. Your relationships drive your influence, which ultimately powers your brand.

 

Tammy Kling is a best-selling author, TED Speaker, CEO of OnFire Books, and Ghostwriter of 251 books and counting, including: The Compass, Freedom, andThere’s More to Life than the Corner Office. Tammy’s latest book, WORDS is being used by the Ritz Carlton in their leadership training. 

 

For more from Tammy Kling, please visit http://www.tammykling.com and follow her on Twitter: https://twitter.com/tammykling for the latest. 

#WORDSarecurrency


Change-makers: The Visionary, The Igniter, The Observer. Which One Are You?

Change-makers: The Visionary, The Igniter, The Observer. Which One Are You?

How do you initiate and respond to change? There’s the N on the gear shift in your car for a reason. Neutral is vital. It’s critical sometimes. But it’s not sexy. It’s not even slow. It’s just neutral. No one likes to feel stuck like there’s no movement. No one likes the waiting game. But what if neutral is exactly where you’re supposed to be?

 

One of the best skills you can have in life and business – is knowing when to change lanes. And, when to stay exactly where you are.

 

In my work with 1% ers I’ve observed the link between emotion – and change. The psychology of change, is driven by emotional satisfaction, and what that high achiever “gets” from the change. For some, the payback is the excitement and adrenaline of change. For others, it’s the planning and hope of the future and the process of it.

 

Timing is vital to your success in life no matter who you are. Making the right move at the right time could mean the difference between a successful business launch, relationship, parenting conversation, and health outcome.

 

Knowing what to do when – is absolutely a vital skill to develop. Sometimes, it just requires going against the grain of impulsive reactions or emotion.

 

Be a change-maker. Be the change. But make sure you’re not just changing because you’re bored or impatient.

 

There are three types of change-makers. Which one are you?

 

Type 1: The Igniter

The igniter wants to light the match. This type of change maker is comfortable injecting new ideas into a team meeting, starting new projects and companies, and almost never considers failure an option. Often they’re entrepreneurs who chase change. They get an adrenaline rush from the possibilities on the road ahead.

 

This type of change-maker is like a wild stallion in the corral. It may be hard for others to understand them.

 

The Igniter may leap forward in action and results with or without a plan.

 

Sometimes it’s ready, fire, aim!

 

For this type of personality it may be easier to make a change than stay.

 

This type of change maker is confident in their ability to make things happen and many CEOs and leaders possess this type of personality.

 

Type 2: The Visionary

The visionary sees change as an opportunity for growth and desires to stay in motion. However, the visionary will map out the plan on paper first, and envision the effects and possibilities and resulting impact of the change five or even ten years down the road.

 

The priority of the visionary is often the vision. This type of individual wants to fulfill the long term vision and create sustainable results. Planning might take time.

 

Type 3: The Observer

Change is a pleasure others will continually tempt you with, and the observer knows it.

 

This type of change maker is capable of change, but aware that change might be a deceptively beautiful pond infested with alligators. The observer observes, calculates, plans, considers and investigates before the change. This process may take months or years, but never just days.

 

The observer tends to value and observe the facts about the resulting change.

 

This type of individual often sees themselves as open and receptive to change when others don’t see them that way. Inside they may secretly desire to make a change, but then don’t.

 

This individual is far more comfortable in neutral than the other types of change makers.

Clarity: Understanding Your Unique Traits

The point is, that each type of change-maker has unique traits. And when you can understand how you’re naturally wired, it will help you to evaluate your decisions (and hesitations) more clearly.

 

An Igniter, for instance, can be a change addict. He or she may have to recognize when the emotional need of “not being bored” is overtaking reason, or impacting a desire for change. It may be time for neutral, which for igniters is a painful yet sometimes necessary place to be. The Observer might find the emotional need for – comfort – causing them to remain stagnant, or stuck.

 

The Visionary might have an emotional connection to hope – more than the outcome itself. If this type is you, there may be times when you need to consider embracing an unknown – over the plan, having faith, and allowing for the vision of others who might unexpectedly inject strength, wisdom, or a new business opportunity into your life!

 

Understand where you are, and what’s driving you emotionally. It will help you see the triggers, uncover blind spots, and eliminate or harness fears.

 

You are a Change-maker.

 

Which one are you?

 

ABOUT THE AUTHOR:

Tammy Kling is a best-selling author, TED Speaker, CEO of OnFire Books, and Ghostwriter of 251 books and counting, including: The Compass, Freedom, andThere’s More to Life than the Corner Office. Tammy’s latest book, WORDS is being used by the Ritz Carlton in their leadership training. 

 

For more from Tammy Kling, please visit tammykling.com and follow her on Twitter: @tammykling for the latest. 

 

#WORDSarecurrency


The Conversation Event | Creede, Colorado

The Conversation Event | Creede, Colorado

Words change lives. They can even save lives. Words can restore hope, faith, and life in a person or even a business. Words have the power to heal and transform, and it all begins with you. It begins with a conversation, and not just any conversation.

 

The Conversation Event brings together celebrities, CEOs, humanitarians, entrepreneurs, leaders, and world changers to engage in specific conversations regarding wisdom, legacy, intentionality, business and life plan multiplication, and calling. Every attendee comes to work on themselves, build their life team, and connect with other world changers for a lifetime.

 

Tonight, for example, 50 world changers will gather in the old mining town of Creede, Colorado to mastermind in the forest around campfires. This is not just any conversation.

 

The Conversation is like a TEDTalk with a twist: it’s not about speakers, it’s about you. Every Conversation attendee could hold their own TEDTalk – they’re the kind of people whose calendars are booked through the year. They make time in their busy schedules (global meetings, professional sporting events, television shows, etc.) to attend The Conversation, however, because it’s an investment in themselves and a way to give back to others.

 

Attendees understand that their life struggle, their story, is the fuel that can change someone else’s. And, someone else’s story can transform their lives or business, or both, forever.

 

Join us for The Conversation Event in Dallas, Texas this September. For complete information, please visit the website at: http://www.theconversationevent.com.

 

ABOUT THE AUTHOR:

Tammy Kling is a best-selling author, TED Speaker, CEO of OnFire Books, and Ghostwriter of 251 books and counting, including: The Compass, Freedom, andThere’s More to Life than the Corner Office. Tammy’s latest book, WORDS is being used by the Ritz Carlton in their leadership training. 

 

For more from Tammy Kling, please visit tammykling.com and follow her on Twitter: @tammykling for the latest. 

 

#WORDSarecurrency


Words: How To Use the Power of Words to Ignite Ideas, Leverage Connections, and Influence Others (Introduction)

Words: How To Use the Power of Words to Ignite Ideas, Leverage Connections, and Influence Others (Introduction)

Words – is a game changer for igniting ideas in lives, organizations, and business. Your words have power. They can influence nations, families, teams, individuals and cultures.

 

Words can build or destroy – relationships and corporations.

As a global ghostwriter to the world’s top CEOs, celebrities and professional athletes, I have an insiders view into the most influential words, books, and speeches that have shaped our culture.

 

What words do you use on a daily basis both face to face and online? Your words have power.

 

Read the Introduction to Words now.

 

Introduction

 

How well do you communicate?

 

Words are an asset or a liability, depending upon how you use them.

 

We remember the greatest leaders in the world for their words. Their life-changing speeches, inspirational books, and profound quotes live on today, as timeless as the universe itself. Nelson Mandela, Martin Luther King, Jr., Lincoln, Jesus, Anne Frank, Winston Churchill, and business and political greats like Buffet, Merkel, and Branson.

 

Words live on as a legacy, an imprint of your life and your philosophies.

Words can create social influence, another asset that increases your position in relationships, at work with colleagues and management, or with clients. Influence also extends the way we impact our friends and family. If you cannot influence the ones closest to you, how will you influence the world? Influence is the ability to get others to see your point of view, and often, act on it. Influence is real and tangible.

 

You know an influential person when you see them. Even if their words are few, they are good with their words. They know the value of the right words at the right time. Their timing is impeccable. They don’t talk over others, but they listen instead. They pause… and speak action-oriented phrases and truths that inspire.

 

Do you remember the most inspirational words you ever heard? Maybe it was a teacher, friend, or leader. Maybe a speaker at a motivational conference or a loved one, or someone who spoke truth into your life.

 

When I work with a homeless person on the street, or under a bridge, I often find that they have forgotten those positive words. They’ve clung to the negative ones like a barnacle on the side of a boat. When I sit in the office of a celebrated CEO and listen to him weep about his childhood as he shares his story, those old words that wounded him are revealed again. Words matter. The good ones lift and elevate, inspiring cultures and families, and teams to greatness. The bad ones stay with us until we decide to let them go.

 

Investing in words is the biggest investment you can make. They add value to your life and business and strengthen your relationships. Better words make you better. They will alter your identity and empower you to new heights, changing you from the inside out.

 

Most of us don’t think much about the words we use because we’ve been speaking since childhood. Talking is a basic skill, and we do not generally focus on the way we use word or how well we use them as we progress through life. At times you may have attended a speakers class or presentation course that was focused on delivering a talk.

 

But, the words we are focusing on in this book are the daily words we speak silently to ourselves and the words we speak out loud to others.

 

This is a book to help you use more powerful words. 

 

To get your copy of Words, please click here: http://goo.gl/clqcm9

 

ABOUT THE AUTHOR:

Tammy Kling is a best-selling author, TED Speaker, CEO of OnFire Books, and Ghostwriter of 251 books and counting, including: The Compass, Freedom, andThere’s More to Life than the Corner Office. Tammy’s latest book, WORDS is being used by the Ritz Carlton in their leadership training. 

 

For more from Tammy Kling, please visit tammykling.com and follow her on Twitter: @tammykling for the latest. 

 

#WORDSarecurrency


Move Over Millennials: Igniters are taking over and they’ve got buying power, tech smarts and swag

Move Over Millennials: Igniters are taking over and they’ve got buying power, tech smarts and swag

For the past few years everyone’s been talking about millennials. Especially millennials.

 

But, if you look at progressive companies like Under Armour and their new marketing strategy, it is aimed at a much younger market. It’s the market that I refer to as Igniters that is taking the lead.

 

They were born with tech in hand – and, as a result, are easily accessible.

 

Under Armour is a primary brand in this 7- to 13-year-old market and I don’t think it’s going to change anytime soon. If you have a product for adults, you may want to consider adapting it to a younger audience.

 

We have taken this innovative awareness to heart in the publishing industry – taking books meant for adults and repackaging them for the Igniter generation. You may be reading the bestseller Heaven is for Real, or The 7 Habits of Highly Successful People – while your 9-year-old reads the kid version targeted for him.

 

Kids under 19 make up 25.9% of the population and account for approximately $44 billion of disposable income a year.

 

Companies like Apple feature kids in their commercials, sell songs and movies for kids on iTunes, and promote books and apps kids can buy. Just about every kind of comic book character, superhero case, or Hello Kitty pink phone cover can be purchased for the iPhone. Another example of the crossover with companies that recognize the buying power of this vital market is GoPro, which isn’t just for adults anymore, as kids across America strap them onto bikes, remote cars and skateboards.

 

If millennials have an unfair reputation of being lazy, Igniters are the opposite – restless, passionate young kids that want to be the next Steve Jobs. They were born with an iPhone in their crib. If they didn’t have one in their crib their parents gave them one by the time they were 6. They were raised with an iPad instead of the computer.

 

I found this to be true in my own home when my 12-year-old decided to start a business that mimicked one of our companies. We have the brick and mortar company but he decided to start an online magazine.

 

I own the magazine,” he said. “By tomorrow I’ll have an Instagram page, a WordPress blog, and Facebook.”

 

But, it’s not your business,” I said, “it’s your father’s.”

 

No, I’m building the online magazine. I’m going to charge money for ads.

 

Profitable, from the start. It has been on our business plan list for the past five years.

 

What’s an Igniter? It’s the single fastest growing market of kids that companies sell to.

 

In the past, buying power started at 20. Today, kids are making the purchases on Amazon, ordering Uber, and getting pizza delivered at the click of a button and that’s all because of one thing: accessibility.

 

Did you know?…

  • 38% of children under 2 used a mobile device for media, like playing games or watching videos.
  • 60% of families who have provided a cellphone to their child did so between the ages of 10 and 11.
  • 20% provided their 8- to 9-year-old children with a cellphones.
  • 55% of parents with a tablet use it to entertain their children under 12 years old while traveling. 41 percent used a tablet to entertain their children at restaurants.
  • 88% of teenagers, ages 13 to 17 have or have access to a cellphone.
  • 91% of teenagers, ages 13 to 17, access the internet on cell phones, tablets and other mobile devices.
  • 89% of teens use social media.

Igniters are mostly marketed to with TV ads, but their lifestyle has changed in the last few years and marketing strategy should reflect that. Of the six and a half hours a day kids spend in front of screens, only a small part is spent watching TV.

 

Kids nowadays, however, use more devices and social platforms to learn about products, look for companies on social media and make purchases. Some companies have successfully leveraged Igniters’ access to mobile devices and the Internet to increase brand awareness.

 

The Coca-Cola Company uses social media, mobile apps, and radio ads to promote its products. The company has evidently discovered a winning strategy, since it reports better brand recognition among children under 12 than any other brand.

 

Igniters are tech savvy, ambitious and informed buyers. They make up a quarter of the U.S. population and are poised to become the largest consumer market. Connecting with and successfully marketing to Igniters will keep companies ahead of the curve.

 

ABOUT THE AUTHOR:

Tammy Kling is a best-selling author, TED Speaker, CEO of OnFire Books, and Ghostwriter of 251 books and counting, including: The Compass, Freedom, andThere’s More to Life than the Corner Office. Tammy’s latest book, WORDS is being used by the Ritz Carlton in their leadership training. 

 

For more from Tammy Kling, please visit tammykling.com and follow her on Twitter: @tammykling for the latest. 

 

#WORDSarecurrency


New York Times Best Selling Author

Let Me Help You Tell Your Story

Let Me Help You Tell You Your Story