2015: Speed

3 Reasons World Changers and their Organizations will incorporate Speed into their 2015 business strategy

(3 steps you must take in 2015 to accelerate and compress in order to get massively amazing results!)


Today is the day to make instantaneous decisions. 2015 is the year of rapid results. How fast are you?

A CEO I know keeps track of the compression statistics involved in his text deals. “I just did a 5 million dollar deal via text in sixty seconds,” he said.

He tracks his success acceleration rate, and he’s looking to compress results even more.

We live in the era of instantaneous response.

We are Mobile, global, Revenue Generating machines. Cell phone, texts, linked in, Facebook, email, with clients and prospects accessible instantly from the palm of your hand. If you’re a leader, your employees can take that five day escape to St. Barths and you know they’ll be in touch. They’ll be able to respond to clients demands, and they’ll be able to answer your last minute question about sales, revenue, or the status of a new client delivery. If you’re the employee sitting on the beach sunning yourself, you know that the days of automated email responses are gone. If you’ve got one of those you’re a dinosaur. And not only that, you’re missing golden opportunities. Because your competitor is still selling from his hot tub at the resort as he sips his Peroni.

Speed matters.

And companies who don’t get the memo will be left behind.

Oh, you didn’t? Chances are you’re watching your competitors cash checks that were meant for you as they transform other people’s businesses. But it’s not too late. Change your thinking now, and transform your business model.

It simply is not enough to deliver great quality not on time, at the wrong time, or too late. It is simply not enough to deliver a product long after someone wanted it. Argue all you want or take the chance and turn off your phone for ten days, but do it at the risk of losing business. One customer accusing you of laziness, or miscommunication, or unable to deliver on time, is a wildfire that spreads and creates a perception of your image.

Those who don’t shift their thinking will lose. Be there. Or be square.

I love what my book client Wayne Nugent, the Chief Visionary Officer of WorldVentures taught me about this. He coined the term Mobilepreneur. It shifted my thinking and catalyzed a much faster way of doing business. Wayne proposes that if you consider yourself mobile, it’s easier to automatically respond to life and business opportunities. In the past, I got mad if I was on vacation with someone or at dinner and they were texting. Now, I can be grateful that the mobility of our lives allow us to be on vacation, and work, whenever we want. Is a shift. What if you can’t take off to another country or beach vacation because you’ve designed a stationary life that requires you to be in the office or in front of customers? That would be a life I’d regret. So I listened to Wayne, and created a mobile existence – and one of my biggest assets is speed.

I don’t resent 3am texts from potential clients halfway across the world. If I’m a awake, I respond to them. Who do you think gets the business? I do.

In 2015, great leaders will implement Speed into their strategy for their sales teams, service experts, account managers, and visionaries. Organizations large and small will focus on implementing speed strategies to compress results.

When I go inside organizations in 2015 to talk about the currency of words, I’m also going to talk about the currency of speed and the connection between them both. It’s not enough to have the right words too late. You’ve got to have the right words, delivered at the right time. Content is king. But only if it’s delivered at the right time. Think of the co,Edison on stage and how important his timing is to connect with the audience. I utilize this speed strategy when I’m writing web content and books, too.

Let’s coach employees to seize the day.

In the past, a CEO would have been unattainable. But today, with mobile phones and tablets in everyone’s laps at night at home or in bed, the CEO is as accessible as anyone else. Send an email or a text?? It is likely you’ll get a response. Don’t? Because you’re fearful about taking that step? And you won’t.

Even the CEO brings his or her work home, and work and home life collides. So that means, the game has changed. Speed matters.

Everything at work has sped up. Gone are the days of responding in a week. If you do, guarantee your competitor has offered up their solution or beaten you to a response, or client. Speed is just as important as what you deliver. Speed to market gains following and cements a brand in the culture. Tips to accelerate success in 2015:

Step #1: step on the gas pedal

Don’t wait, analyze, or contemplate any longer. Execute.

Make this the year of doing.

Step # Be there, or be square

Show up. Plan less and execute more. Compress results.

Perfectionism is the opposite of speed. Today your client expects an instantaneous response so respond even of you don’t have an answer. When they text, or email you it’s expected that you’ll see it instantly. So if you don’t respond, the assumption is that you’re ignoring. Show up virtually and over communicate.

Step #3: Use Speed as an Asset

Stop thinking too much. Accelerate, connect, and make things happen without hesitation. You already have the skills. Your brain is all you need.

Stop creating obstacles or traveling through the city of What-If in your mind! What if is a stumbling block that causes us to lose focus. (What if this happens? What if that happens?)

Focus on speed in 2015 and execute, execute, execute. Do all things faster. Ramp up your response times. Speed is an asset.

New York Times Best Selling Author